Diamond Hazelton LLC
Picture your e-commerce business five, ten, twenty times bigger. If you like what you see, we should talk.
Arrows in the Quiver » Arrows in the Quiver
Arrows in the Quiver
I can think of no other business with the dizzying array of tools available to the owner of an e-commerce business. The good news, however, is also the bad news.
Here are just a few of those tools, and many of these have multiple sub-choices: search engine marketing (including search engine optimization and paid search), conversion, merchandising (SKU loading, up selling, cross selling), analytics, email campaigns, loyalty programs, online enthusiast forums, personalization and interactivity, outlet stores, closeouts and O.D.A.D. (one deal a day), catalogs, magalogs (catalogs with content), affiliate marketing, linking, stores on eBay, Amazon, MSN and Yahoo!, and private labeling.
No one has unlimited financial and management resources. Further, no one is an expert in every option. Each option has it’s own baggage in terms of commitment vs. potential payoff. So how do you prioritize and choose one? How big a commitment do you make? How do you select a vendor? All good questions, without easy answers.
First, all of these options are tactics, not strategies. Much of the space on this website is devoted to sorting out the difference between strategy and tactics. Once the right strategy is in place, the available resources will be obvious, and will also point to the low hanging fruit.