Diamond Hazelton LLC

Implementation » E-Commerce Experts

Implementation

There is absolutely no correlation whatsoever between having a vision/passion for a product or service and running an industrial strength e-commerce site.  A moment’s reflection should convince you of the truth of this statement. 

A Vice President of E-commerce, in a full-strength e-commerce environment has an average salary of $155,000 per year.  He/She has four or five department heads earning $77,000.  Each of them has a staff.  Payroll can quickly get up to more than $1 million per year before spending five cents on search engine marketing, which doesn’t begin to address the full range of expenses.

This is a quote taken from Internet Retailer Magazine June 3, 2008:  “Two years and $12 million in the making, DSW.com, launched today as the first e-commerce site of nationwide footwear retailer DSW Inc.  “We built a powerful search engine that allows you to search how you want . . . we believe it was an investment we had to make in order to provide the customer experience we want to deliver”, says Jon Ricker, Executive Vice President.  He expects that the investment will total $20 million by the end of the year.

One way or another, directly or indirectly, you are in a fierce battle for eyeballs and dollars.  Developing your product or service and running a robust e-commerce effort are two, very different, full-time endeavors. 

If your e-commerce revenues are under $10 million, the experts at Carl Diamond LLC, will give you exactly the slice of the pie you need to compete.  With our “baby steps” strategy, we will build out your e-commerce function so that you can compete with big players on a level playing field.  Meanwhile, you get to spend your time on your vision, knowing your e-commerce business is using “best of breed” strategies and tactics.

Sound logical?  Sound like a luxury?  Call Carl